Communicating your vision and dreams to someone can be a hard task. Its also the first time you’ve had to plan a huge event with so much personal thoughts, feelings and emotions wrapped up in it. I get it. Wedding planning can be so overwhelming. Let me give you a few tips on way to prepare to talk to your wedding florist and see if it helps.
1.Bring inspiration images!
Every florist has their own unique style and skillset, but many of us need a visual of what you’re thinking as a place to start from. If you came to me with only a verbal description, I would take a lot of time in our consultation to find pictures that represent what you’re saying to know we’re on the same page. So, you can help the process by having images you love and knowing WHY you love them. Is it the color, shape, size, overall feel? This is how the initial conversation with me will go. I want to know YOU and why you like.
By numbers, I mean the amount of bridesmaids, groomsmen, tables, aisles, etc AND your budget. The amount of things will have a major impact on the overall quote and we want to be as accurate as possible from the beginning. Having talked through a floor plan with your coordinator or the venue prior to meeting with me is helpful. Knowing your budget will streamline the conversation and keep things on track. Be honestand upfront about the budget—your florist needs to know this and will be able to guide the ideas and details with this in mind. Nothing is more frustrating to your florist (or any vendor for that matter), than to have someone say they have for example “around $5000 to spend” and then work for hours on a proposal to get the vision within the budget only to have the response be, “where can we cut back?”
3. Come with Wishes, Be Open to Collaboration
This applies to two different scenarios:
a. Part of the job of an event florist is to create your dream and vision within the parameters of reality (hello, pesky budget). What you see on Pinterest or Instagram has a price tag that might surprise you—flowers are always more expensive than we want them to be. So be open to suggestions of how to create your overall vibe with slight tweaks to make it possible.
b. Once I meet you, hear about your style, get inspired by your images—I like the opportunity to create for YOU. I don’t want your wedding to be a carbon copy of what I did last week. So, my clients who are open to suggestions and true collaboration get the coolest installations, most unique color palettes, etc. This is the fun part! Most florists can copy a picture you give us, but the real magic starts when we take that initial idea and RUN with it. This is what custom workis all about.
This is something I ask of my clients and I’ll tell you why. When we start dreaming and talking about all the beautiful details of the day, we can get very excited. The person responsible for the bottom line needs to be present to hear the discussion. First, it helps to knowand not be left in the dark. Second, if the ideas/hopes/wishes we discuss aren’t in fact reality when we start talking money it saves all of us some heartache when we have to change it. Trust me, you don’t want to get your heart set on a gorgeous, show-stopper installation only to have your mom/dad/grandparent/etc say “no can do”. Having them at the meeting can alleviate possible awkwardness later on because they’ll understand your vision.
5. Trust the Florist!
This may seem really self-serving coming from a florist, but hear me out. You’ve probably done some research before you meet with them. You’ve looked at their Instagram, browsed through the gallery on their website, maybe read all the reviews on Facebook, perhaps even talked to friends who’ve used them in the past. (And if you haven’t done this—do it!) You need to know that your florist matches your style and aesthetic. If you’re in love with their work, confident that they create beautiful things—then trust them. They want your wedding to be just as beautiful as you do, if not more. (When my name goes on something, I want it to be killer! Its my most personal and tangible “business card.”) This goes hand-in-hand with the quote. Trust that they are charging fairly –for the flowers, the labor, the delivery, the materials. I’ve never met another florist who jacks up the price “just cuz”—there is a TON of work that goes on behind the scenes. Repeat the mantra “flowers are more expensive than we want them to be” and trust that you’re paying a for a skilled job that when done with care and talent is worthy of its cost.
Hopefully after researching a florist, going to a consultation and getting to know them you’re eager to see the proposal. I always tell my clients that I want to hear from them no matter what—even if it is a negative reaction (to expensive, not the right colors, etc). Because this gives me the chance to make changes and hopefully meet their expectations even more specifically. It’s also just common courtesy after someone has spent time working for you (proposals can take hourssss) to respond and let them know what you think. I can’t tell you how many times I’ve had clients just “ghost” and I’m left wondering. We pour our heart and soul into these designs, please communicate with your florist—even if you have to tell them “thanks for your time, we’re using someone else.” Kindness and honesty goes a long way.
I hope this has been helpful. Please let me know if you have any questions or if I can help you as you wedding plan!